world-data

Mastercard Center for Inclusive Growth and World Data Lab Deepen Partnership to Support the Global Middle Class

More than 1.1 billion people will join the global middle class over the next decade

24 June 2025

mastercard centre world data lab global middle class

Gen X is Spending Trillions World Data Lab and NIQ Reveal the World’s Most Overlooked Consumer at NACS Europe 2025

COPENHAGEN | May 28, 2025 Gen X is not just alive and well, they are quietly driving a global spending surge worth $15.2 trillion. Yet most brands still aren’t paying attention.At this year’s NACS Convenience Summit Europe in Copenhagen, World Data Lab and NIQ will co-pr...

27 May 2025

106 Million New Middle-Class Consumers Set to Add US $2T to Global Spending in 2025, Says World Data Lab

Vienna, Austria, 15 May 2025, World Data Lab (WDL) has released its latest World Consumer Outlook and projects that the consumer boom is cooling. Only 106 million people are expected to join the global middle class, down from last year’s 116 million. WDL now projects tha...

15 May 2025

Press Release: World Data Lab Unveils Groundbreaking Insights on Global Consumer Spending Trends in Cities

Vienna, Austria – February 20, 2025 – World Data Lab (WDL) is unveiling its latest research in “Spending in the City”, offering a data-driven look at how urban centers are reshaping global consumer spending. With cities now accounting for 50% of total global spending whi...

19 February 2025

World Consumer Outlook 2025: Navigating Global Uncertainties

FOR IMMEDIATE RELEASE Today World Data Lab launched their World Consumer Outlook illustrating that Global consumer spending is forecast to grow by $3 trillion in 2025, reaching a total of over $61 trillion. This growth reflects increasing incomes and expanding markets ra...

5 December 2024

World Data Lab Files Patent for Innovative Economic Forecasting Method

World Data Lab (WDL), based in Vienna, has filed a patent with the USPTO for a new method to improve the accuracy of forecasting economic trends, consumer spending, and demographic shifts. The innovation strengthens WDL's ability to provide businesses and governments wit...

11 September 2024

Promising Future Prospects for Global Consumer Spending Beyond 2024

Global consumer spending is projected to continue growing beyond 2024, according to new research.

26 April 2024

By 2030, Africa to Host a Quarter of the World's Youth: Navigating the Future of Work in Africa with the Africa Youth Employment Clock

By 2030, Africa to Host a Quarter of the World's Youth: Navigating the Future of Work in Africa with the Africa Youth Employment Clock

3 April 2024

World Data Lab Presents World Consumer Update

World Data Lab (WDL) is launching its first World Consumer Outlook (WCO), which will provide an overview of the latest consumer spending projections for 2024 through 2030. The WCO will be shared through a free webinar on May 31 at 8 AM EST/ 2 PM CET.

22 May 2023

World Data Lab presents: “Where is the Future Consumer Market- China or India?”

World Data Lab’s webinar coincides with India overtaking China as the most populous country in the world.

2 March 2023